In 2024 60% of Google Searches Conclude Without Any Clicks
In 2024, nearly 60% of Google searches end without any clicks. Specifically, 58.5% of searches in the U.S. and 59.7% in the EU don’t lead to users clicking on any results. This phenomenon, known as zero-click searches, occurs when users either find their answers directly on the search page or leave without clicking any links. …
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