Have you noticed a decrease in the number of people visiting your website, even though your keywords are highly ranked on Google? Don’t worry, it happens to the best of us.
Let’s find out why this might be happening and what you can do to fix it.
1. Investigate Traffic Drops When Rankings Are Good
Imagine your website is like a popular movie, but fewer people are showing up to watch. What can you do?
Quick Research Steps:
- Check Search Trends: Look at how often people are searching for topics related to your website using tools like Semrush.
- Example: For “best cars of 2022,” you’d expect interest to drop after January 2023.
- Use Google Trends: See how the overall interest in your website’s topic has changed over time.
- Example: “Movie theaters” had a big drop in 2020 due to the pandemic.
2. Check for New Search Engine Features
Sometimes, Google changes the way search results look, affecting how many people click on your website.
How to Deal:
- Track Result Position: Some tools show how far down the page your result appears. If it’s lower, new Google features might be affecting your clicks.
3. What to Do When People Lose Interest
If fewer people are interested in your topic, you need to get creative to bring them back.
Creative Solutions:
- Get Social: Use platforms like Instagram and TikTok to share interesting content related to your website. This can reignite interest.
- Old School Ads: Traditional ads on TV, radio, or magazines can still reach certain audiences. Work with your marketing team to explore these options.
- B2B Strategies: If you’re a business serving other businesses, consider strategies like trade shows and direct mailers.
4. Understand and Adapt to New Search Features
If Google introduces new features, you’ll want to understand them and adapt your content accordingly.
Action Steps:
- Learn How They Work: Figure out how new search features function and what type of content they favor.
- Be Patient: Sometimes, waiting is the best strategy. Test if the new features are permanent or just a passing trend.
5. Analyze if It’s Permanent or Temporary
Is the drop in traffic here to stay, or is it just a phase? Assess the situation and adjust your strategy accordingly.
Consider:
- Cyclical Events: Some industries experience ups and downs. Determine if your niche is going through a temporary decline or a long-term change.
Use these strategies to understand why your website traffic might be dropping and take action to bring it back up!