Today, we’re going to learn about making your content awesome on social media. We’ll focus on Facebook, Slack, and another platform we’ll call “X.” Are you ready? Let’s go!
- Why is this important? You know how you write great stories, but not many people read them? Well, sharing your stories on social media is like telling everyone about your fantastic adventure. It’s like making sure everyone hears your cool tale!
- Social Media Stars There are popular social media places like Facebook, X, and LinkedIn. But there are some new kids on the block too, like Threads, Mastodon, and BlueSky Social. Plus, if you want to reach tech and SaaS communities, don’t forget about Slack and Discord!
- How to Make Your Content Social-Media Friendly When you share a web page on social media, you need to make it look appealing. You do this with special tags called OpenGraph (OG) tags. These tags help you set the title, image, and description for your link.
- Sharing on Facebook For Facebook, use these OG tags: og:title (for the title), og:image (for the image), and og:description (for the description). These tags help your link look great when shared on Facebook.
- Sharing on Slack Slack is a bit tricky. When you share a link on Slack, it checks for special tags like Facebook Open Graph tags and Twitter card tags. It even looks at the page headers. If you set these tags right, your link will look amazing on Slack too!
- What About X? Now, when you share links on X, things are different. They recently changed how links appear, showing just an image and a tiny brand mention. People have been creative in making their links stand out, like adding a call-to-action (CTA) or using emojis.
- Are You Optimizing for Social? So, in the end, it’s important to make your content social-media friendly. Don’t forget about these steps, and you’ll get more readers and attention for your amazing stories!
After you publish your content, it’s important to share it on social media. When your content does well on social media, it’s more likely to show up in Google Discover, even though Google hasn’t officially confirmed this.
As SEOs (Search Engine Optimizers), we need to make sure our content is well-optimized for different social channels. Here are some of the key ones to consider:
1. Facebook
- Make sure you have the right tags: og:title, og:image, og:description.
- Facebook’s Sharing Debugger tool helps you check your tags and see how your link appears when shared.
2. Slack
- Slack is a bit different because it’s not as widely used as Facebook or X.
- When you share a URL on Slack, it should show a preview with the brand name, page title, description, image, and more.
- To get a good Slack preview, you need to have valid Facebook Open Graph tags or Twitter cards.
3. X (an undisclosed platform)
- X recently changed how links are displayed to keep users on their platform longer.
- Now, links only show an image from the shared page and a tiny brand mention.
- Users have adapted by adding clear call-to-actions (CTAs) and emojis to highlight links in their posts.
Remember, sharing your stories on social media is like showing them to the whole world. Now you know how to make them look even more exciting and attractive. Have fun sharing your content, and keep being awesome! 🌟📱