Outbound links: No Magic Elixir for Soaring up Google’s Ranks

People like to put links from other websites on their blogs to seem important. Many people want these links because they want their website to show up higher in search results.

 

If you’ve been following the rules and adding links to important websites on your blog, you’re not alone. Many people in the blogging world do this, and some studies have shown that it can help your blog show up better in search results.

No, outbound links won’t help your content rank better on Google

Did adding links really help with search results? Yes, studies have shown that adding links to other websites can help. Some people did an experiment a few years ago. They made 10 new websites. Five websites had links to other sites, and five didn’t.

 

The websites with links did better in search results. But there’s a problem: this study was done a while ago, and things might have changed.

 

  • Links should add something extra.

 

  • Links should feel natural.

 

  • Links should be about what your readers care about.

 

So, if you’re writing about handbags and you link to websites that talk about sustainability and important facts, that’s good. But if you link to something not important, like a basic definition, Google won’t like it.

 

Google wants you to make things that are helpful for readers. They say this many times on their website.

 

Adding links to make your blog look better hasn’t been a good idea since 2019.

 

So, where do links fit in? People talk about making things good for readers. Don’t put a link if it’s not true, not important, or not helpful.

 

When you add a link, ask yourself if it helps your readers. You can write about something different and link to something that gives more information.

 

Google wants your blog to be helpful and interesting. That’s good for them and for you.

 

Google wants you to make readers happy. If you use links, do it in a good way:

 

  • Add links in a natural way.
  • Read the page you’re linking to. Is it helpful?
  • Make sure your links are good and useful.

 

For example, if your blog is about dogs and you’re talking about a disease called IVDD, you can link to a page about IVDD. That’s more helpful than just linking to a general page about dogs.

 

You should focus on making things helpful for readers. Google will like that.

 

Just make sure your links are helpful and have a purpose.

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