In November 2023, Google unveiled its latest core update, making it the fourth significant core algorithm update of the year. This update comes on the heels of the March, August, and October 2023 core updates. While the previous core updates brought changes to Google’s ranking systems, this November update involves enhancements to a different core system. In this article, we’ll delve into the details of this update and its implications for website owners and SEO practitioners.
Key Takeaways
Before we get into the specifics, let’s outline the key takeaways of Google’s November 2023 core update:
- Ongoing Regular Updates: Google has shifted its approach to review updates, opting for regular and ongoing updates rather than periodic announcements.
- Rollout Timeframe: The November 2023 core update is currently underway, and it may take up to two weeks to complete.
Understanding the Core Update
Google’s core updates are fundamental changes to its ranking algorithms. They aim to improve the quality of search results, providing users with the most relevant and valuable content. Let’s take a closer look at the November 2023 core update:
1. Frequent Core Updates
One notable aspect of this update is its frequency. Google has stated that they have different core systems that are essential to their ranking process. This month’s core update focuses on improving a core system different from the one addressed in the previous update. Google’s commitment to frequent updates is evident in its continuous effort to enhance ranking systems.
2. What Core Updates Do
Core updates are intended to refine automated systems that rank search results. These systems, however, are not flawless, and Google constantly strives to make them better. The goal is to provide users with the most accurate and valuable results possible.
3. Overlapping Updates
You might wonder why some updates seem to overlap. Google acknowledges that they attempt to separate notable updates, but with the sheer volume of updates, it’s not always possible. Furthermore, when an update promises to enhance search results, Google does not delay its release.
4. Updates During the Holiday Season
While Google tries to avoid updates during the late-November to mid-December period, it’s not always feasible. Updates that can enhance the search experience are released when they are ready, regardless of the season. This approach ensures that users continue to receive the best search results possible.
What to Do If You Are Impacted
If your website experiences a negative impact following a core update, Google offers guidance on what to consider:
- There are no specific actions to take for recovery. A drop in rankings may not necessarily indicate issues with your pages.
- Google provides a list of questions to ponder if your site is affected by a core update.
- While minor recoveries can occur between core updates, the most significant changes are expected after another core update.
Why It Matters
The frequency and impact of Google’s core updates have a direct effect on website rankings. When these updates occur, websites may see improvements or declines in their search engine rankings. Understanding when Google rolls out core updates can help website owners discern whether the changes are a result of their site’s modifications or adjustments in Google’s ranking algorithms.
However, it’s worth noting that with the simultaneous rollout of the spam update, isolating the precise impact of each update on your site may be challenging.
Previous Core Updates
To provide a broader perspective, let’s review the core updates that Google has released in recent months:
- October 2023 core update: October 5th – October 19th.
- August 2023 core update: August 22nd – September 7th.
- March 2023 core update: March 15th – March 28th.
- September 2022 broad core update: Completed on September 26.
- May 2022 broad core update: A significant and swift update.
- November 2021 core update.
- July 2021 core update.
- June 2021 core update: Slow to roll out but substantial in impact.
Other Recent Google Algorithm Updates
In addition to the core updates, Google has introduced several other algorithm adjustments:
- October 2023 spam update: Simultaneous with the core update.
- September 2023 helpful content update: Rolled out over a 14-day period.
Google has also resolved a recent bug associated with the core update, which had an impact on Discover traffic.
For further information about previous Google updates, you can refer to Google’s official announcements.
As Google’s November 2023 core update continues its rollout, website owners and SEO professionals should monitor their analytics and rankings closely. Understanding the dynamics of these updates is crucial for adapting to changes in search engine rankings and ensuring your website’s continued visibility in search results. While it can be challenging to attribute specific changes to individual updates, staying informed about Google’s algorithm adjustments is key to maintaining a strong online presence.