If you have a Google Business Profile (GBP) or plan to get one, it’s crucial to follow Google’s rules. Not doing so can lead to your profile getting suspended, which is a big problem.
Why Rules Matter
Imagine you have a shop, and you want people to find it on Google. But if you don’t follow Google’s rules, they might hide your shop, or you can’t control the info about it. So, always follow the rules.
Types of Businesses
There are different kinds of businesses. Some meet customers face-to-face, like shops. Others, like online stores, don’t. Google Business Profiles are mainly for businesses that meet customers in person.
One Profile Per Business
Each business should have only one Google Business Profile. Having more can get you in trouble, except for big companies with many locations.
No Virtual Offices
If you only rent a mailing address but don’t work there, you can’t have a Business Profile. Also, if you rent an office at a co-working space, it should have clear signs, be staffed by your employees, and you should rent a separate space.
Some Businesses Can’t Have Profiles
- Services at places you don’t own or control.
- Lead generation companies.
- Brands, artists, and online-only businesses.
- Properties for rent or sale.
- Businesses with a P.O. Box address.
Be Accurate
Google wants your info to be right. They use info from users and other sources to check. If they find your info is fake, they might suspend your profile.
Who Can Manage It
Usually, the business owner should manage the profile. But if you get help from a marketing agency, they can be managers. Only authorized people can control it.
Ownership Matters
Google can take away your profile if you don’t use it or if someone else says they’re in charge. You can fix this, but don’t make duplicate profiles.
Authorized Representatives
If someone helps with your profile, they must:
- Get your permission.
- Not lie.
- Be nice to customers.
- Work with you.
- Follow Google’s rules.
- Share resources with you.
Business Name Rules
Your business name on Google should match your real-world name everywhere else. Don’t add extra words or info.
Practitioners
If you’re a doctor, lawyer, etc., your profile can only have your name and maybe your title. No extra words.
Set Correct Hours
Your hours should match when you’re open for customers. Don’t put hours if your business doesn’t have set hours.
Account Rules
If your Google account has problems, fix them before your profile works again. If you break rules a lot, your profile can be restricted.
Follow the Rules!
Breaking Google’s rules can be very costly. So, always follow the rules to keep your Google Business Profile safe. Read the guidelines carefully to stay out of trouble.