Google is making its search better in March 2024 by introducing big improvements and fighting spam more effectively. They’ve mixed their helpful content update into the main changes, which means we’ll see 40% less unhelpful stuff when we search for something.
Here’s what’s happening:
- Big Update in March 2024: Google started a big update called the March 2024 core update. This update is special because it’s going to make Google Search much better by reducing content that isn’t useful by 40%. This update is a bit complicated and will take about a month to fully roll out. It’s going to update several parts of Google all at once, so we might see a lot of changes in what comes up when we search for something.
- Fighting Spam: Google’s also tackling spam with new rules and updates. They’re going to be really strict about sites that try to cheat their way to the top of search results. For example, they’re cracking down on websites that produce a ton of low-quality content just to get clicks, or those that use expired domain names to seem more credible than they are.
- Helpful Content Is Key: The big news is that Google’s helpful content update is now part of these big changes. This means Google is focusing even more on making sure the content that ranks high in search results is actually useful to people. They’ve improved how they figure out which content is helpful and which isn’t.
- What If You Notice Changes?: Google says if your website’s ranking goes down after these updates, it’s not necessarily because there’s something wrong with your site. The best thing to do is keep making content that’s useful and interesting to real people. If your content is good, your rankings might bounce back after future updates.
- More About Spam Updates: Google’s also announced specific updates to fight spam. They’re targeting content that’s made just to trick their system and get a high ranking without being useful. This includes content that’s automatically generated or content on websites bought just because they used to be popular for something else.
So, in simple terms, Google is making big changes to make sure when you search for something, you get results that are actually helpful and not just a bunch of spammy or low-quality content. They want the internet to be a place where good, useful information is easy to find.