Google I/O is a highly anticipated event that brings exciting updates from Google. This year, we expect Google to unveil new AI-powered features that will change how we interact with Google Search. According to reports from the Wall Street Journal, Google plans to make its search engine more “visual, snackable, personal, and human” with a focus on young people globally.
Moving away from ten blue links
Google is expected to move away from listing the classic “ten blue links” and provide a more appealing layout and interface designed to cater to younger searchers. The new interface will be more visual, snackable, personal, and human, and we can expect Google to test this change during the event.
Converse with search
Google is reportedly working on a feature that will allow users to have conversations with the search engine. It is unclear how this feature will work or what it will be named, but we should know more after the keynote by Sundar Pichai.
Project Magi
Google is working on an all-new search engine, called Project Magi, that will offer users a far more personalized experience than the company’s current service. According to the reports, this project is still in its early stages, with no timeline for release, but it will allow users to complete transactions such as buying shoes or booking flights.
What may be announced
Google plans to place greater emphasis on responding to queries that traditional web results can’t easily answer. We may see a feature that asks searchers to follow-up questions or swipe through visuals such as TikTok videos in response to their queries. Google may also show online forum posts to make it easier for people to consume content in bit-sized chunks.
The need for trusted content
The shift will present Google with the need to refine its definition of “trusted” content, especially when there is no single right answer. Google will give attribution and literacy tools to enable confidence in making use of the content.
Why we care
Changes to Google Search can be significant regarding the traffic site owners, publishers, content creators, and others get to their websites. Google sends a considerable amount of traffic to the web. If Google steps away from the traditional ten blue links, that traffic might change.
We can expect significant changes to Google Search during the upcoming Google I/O event. These changes will be aimed at making the search engine more visual, snackable, personal, and human. We can expect Google to introduce new features that allow for conversations with the search engine and personalized experiences. These changes will present challenges for publishers and content creators, but we can be sure that Google will provide attribution and literacy tools to enable confidence in making use of the content.
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