How to Find the Important SEO Numbers

 

Are you having trouble with the numbers in SEO that don’t really matter? Instead, focus on the ones that really help you make good decisions.

Has your boss or client ever asked why your SEO results are important if they don’t directly make money?

 

Do some people care too much about numbers that don’t really help you decide what to do?

We’ve all been in that situation.

This article will help you move away from unimportant numbers and find the ones that truly matter in SEO.

We know these numbers are important because:

• Our customers will tell us – if they think they’re important, then we should too.
• These numbers can show us things before they happen. They’re like a map to guide us to success and better results in the future.

To find the important numbers, you need to do a few things:

 

1. Understand who your audience is.
2. Look at different ways people find information.
3. Make a map of your customer’s journey.
4. Share the important numbers with your team.
5. Understanding Your Audience

Any plan you make has to be built around the people you want to reach.

Instead of thinking about what you want to say, think about what your audience wants to know.

Some organizations talk about what they want. They use their words and decide how people should learn about them. But it’s better to think about what your audience wants and use their words.

You need to know things like:

 

• What makes them interested?
• What makes them worried?
• What helps them move forward?
• What holds them back?
• Who do they ask for advice?
• How do we learn all of this?

There are different ways to do this, but they all depend on who your audience is, what data you have, and other things.

Here are some ideas:

You can ask people questions using surveys. Make sure your questions don’t tell them what answer you want.

You can send these surveys to your current customers or people who get your emails.

You might even work with a company that studies what people think.

Listening to Social Media

There are tools that help you see what people are saying online. These tools can:

Show you what’s popular.
Show you if people like something or not.
Show you what words people use.
These tools can also tell you about your competitors, partners, and other businesses.

Research

You might not be the first person who wants to know about your audience. Other studies can help you learn more.
Talking to People

In your company, some people talk directly to customers. They might work in sales or customer service. You can talk to them to learn more.

Looking at Data You Already Have

Your company might have useful information you haven’t used yet. This information can show you things about your customer’s journey and what they do.

Once you’ve collected and looked at all this information, you need to organize it and make it fit your audience. You want to know things like:

• What your audience is thinking.
• What your audience is feeling.
• What your audience is doing.
• Where they find information.
• Other important things about them.

This will help you understand your audience better and know what’s important to them.

Finding Different Ways People Search

After you know your audience well, you can think about how they look for information.

You might already know some places your audience goes to online. But there could be other places you haven’t thought of.

You want to gather lots of information about where your audience looks for things. This is important because:

You can understand how people search, like what words they use.
You can see if there are times when more people are searching.
You can know where else people look for information, like social media or YouTube.
This helps you decide where to focus your strategy.

Making a Map of the Customer’s Journey

Once you know your audience and where they look for information, you can make a map of their journey.

This map helps you see what your audience does at different stages of their journey. It’s like a road map that guides you.

You can use tools like Miro to make this map. You want to have different sections for different stages of the journey, like:

• When people first learn about something.
• When they think about it more.
• When they decide to buy or ask more questions.
• When they keep coming back.

For each stage, you want to know:

• What they’re thinking.
• What they’re feeling.
• What they’re doing.
• Where they find information.
• Anything else important.

This map helps you know what to track and measure.

Using the Important Numbers

After making the map, you can figure out what numbers matter.

These numbers show you what’s happening and what might happen next. They help you see how well your strategy is working.

For example, you might look at:

 

• How engaged people are with your content.
• How many people sign up for your newsletter.
• How many people download something.
• How many people watch your videos.
• How many people follow you on social media.

You can also see what people are thinking, feeling, and doing at different stages of their journey. This helps you understand how well your strategy is working and what you might need to change.

Sharing the Important Numbers

Once you have these important numbers, you need to tell your team.

It’s important that everyone knows what numbers to pay attention to and why they matter.

This helps your team work together and make better decisions.

In conclusion, understanding your audience and their journey helps you find the numbers that really matter in SEO.

These important numbers show you what’s happening and help you make your strategy better.

Make sure your team knows these numbers so everyone can work together for success.

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