The Future of Ecommerce SEO

 

To stay visible in the online shopping world, it’s important to optimize for Google’s product database, using sources like manufacturer sites and YouTube.

 

Changes in Ecommerce SEO

 

• Old Focus: Shop category pages were the main focus.
• New Focus: Google Shopping is becoming the key area, appearing as product grids and in AI Overviews.

Why the Shopping Graph Matters

 

Generative AI, like ChatGPT, is making searches faster and more personalized. This means people will need fewer clicks to find what they want.

• AI Speeds Up Searches: Microsoft says searches will be 2.8 times faster.
• AI in Search Results: AI snippets appear in about 26% of ecommerce searches, often replacing traditional search results.

Limited Progress with Classic SEO

 

Classic SEO isn’t enough. You need to focus on the Shopping Graph, a database Google uses to understand products.

 

What is the Shopping Graph?

 

• Massive Database: Contains over 35 billion products.
• Product Details: Includes availability, reviews, materials, colors, and sizes.
• Search Functions: Helps users find products and get recommendations.

Data Sources for the Shopping Graph

 

• YouTube videos
• Manufacturer websites
• Online shops
• Google Merchant Center
• Google Manufacturer Center
• Product reviews

Optimizing for the Shopping Graph

 

1. Focus on Relevant Sources: Make sure your product information is detailed and available on these sources.
2. Mention Important Attributes: Use relevant attributes in your product descriptions.

RAG (Retrieval-Augmented Generation)

RAG combines information retrieval and language models to improve responses. The Shopping Graph helps RAG systems provide better answers.

Future of Product Research

 

AI systems will use prompts to give detailed product recommendations based on specific attributes, like durability, comfort, and support.

Ecommerce SEO Tips

 

1. Optimize for the Shopping Graph: Focus your SEO strategies on this important database.
2. Adapt to AI Changes: As AI makes searches faster, ensure your products are easily found in AI-generated content.
3. Understand Search Behaviors: Fewer clicks will be needed, so make sure your products stand out in fewer touchpoints.
4. Improve Product Information: Ensure your product details are clear and available on key sources like YouTube and manufacturer websites.
5. Use Relevant Attributes: Include important product features in your descriptions to match user prompts.
6. Think Beyond Keywords: Focus on concepts, attributes, and relationships, not just keywords.

Key Takeaways

 

• Focus on shopping graph optimization.
• Adapt to generative AI.
• Understand new search behaviors.
• Improve product information on key sources.
• Use relevant attributes.
• Think beyond keywords.