A brand’s success online depends on a lot of things working together. Two important parts of this digital world are making sure search engines can find you (SEO) and making sure people have a good time on your website (CX). When SEO and CX work together, good things happen: They help businesses reach …
Optimizing Organic Performance using Search Engine Optimization and Customer Experience Read More »
How to Find the Important SEO Numbers Are you having trouble with the numbers in SEO that don’t really matter? Instead, focus on the ones that really help you make good decisions. Has your boss or client ever asked why your SEO results are important if they don’t directly make money? Do some …
Are some people still arguing about whether SEO (getting high in search results without ads) is better than PPC (paying for ads)? Should companies hire agencies that only do PPC or SEO, or should they keep these teams separate? The truth is, if marketers don’t use both SEO and PPC together, they are not helping …
How SEO and PPC Reports Can Boost Mutual Success Read More »
Sometimes, your website’s ranking for certain words on search engines might go up and down unexpectedly. This is called SERP volatility, and it’s quite normal because many websites are competing for top positions. Don’t worry too much if you see these changes. It’s essential to stay calm and not panic. Instead, take some time to …
How to Deal with Fluctuating Keyword Rankings on Search Engines Read More »
SEO, which stands for Search Engine Optimization, is a process to improve a website’s visibility on search engines like Google. It’s like the slow-food movement in a fast-food world. But how long does it take to see results from SEO? Let’s find out! What are SEO “Results”? Before we talk about the …
The Clock is Ticking: When Will SEO Efforts Bear Fruit? Read More »
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Over the years, Google’s search engine results pages (SERPs) have witnessed significant disruptions due to algorithm updates. From the well-known Penguin, Panda, Caffeine, to May Day updates, these changes have reshaped the search landscape. Google’s approach usually starts with addressing specific issues and gradually evolves into broader algorithmic transformations, often acquiring names before being fully …
Learning from the Past and Present Google Algorithm Updates Read More »
Why it’s important: Microsoft’s Performance Max has new features to make marketers’ work easier. It saves time and helps them reach new audiences. Working directly with Microsoft on Performance Max campaigns gives advertisers more information about how their ads are doing. How to start: To create a campaign with Microsoft Performance Max, follow these five …
Microsoft’s Performance Max is Now Available for a Test Period Read More »
Why Setting Specific Goals is Crucial for Successful SEO In the vast landscape of online success, Search Engine Optimization (SEO) stands as a powerful pillar that can elevate your website’s visibility and prominence. However, like any journey, SEO requires a clear sense of direction to achieve meaningful results. Merely setting vague SEO goals such …
When you have a local business, it’s super important to use some smart tricks to make sure more people find you online. The competition is fierce, and you want to be on top! Here are five simple things you can do to make your business show up higher in local search results: 1. Titles and …
Mastering Local SEO in 2023: 5 Effortless Techniques to Rule Local Search Results. Read More »
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