Are you having trouble showing off the success of your online ads? Here’s a simple way to set goals and measure progress at each stage of your advertising journey. Understanding Goals and Measurements To start, it’s important to know the difference between goals (KPIs) and measurements. Goals are what you want to achieve, while measurements …
Perfecting PPC Goals: Customize KPIs and Metrics for Each Funnel Stage Read More »
Learn how to make your Google Ads perform even better by using Google Analytics 4 (GA4). GA4 has new features that can help you get the most out of your Google Ads budget. Let’s explore some tips and tricks to make this powerful combination work for you! 1. Conversion Tracking Updates In GA4, …
If you have lots of things to do and not much time, it can feel like a big challenge. This is especially true for people who work in something called “search marketing,” which involves helping websites show up on the internet. Why Search Marketers Have So Many Deadlines: Imagine you have different bosses or …
If you’re running a PPC agency or just curious about digital marketing, check out these awesome tools that make everything easier! 1) Google Product Suite: Use Google Slides, Sheets, and Docs for easy collaboration and better organization. Say goodbye to confusing file names and hello to hassle-free teamwork! 2) DataSlayer: Connect different channels …
Do you know what PPC is? It’s a way to advertise online. But to make it work really well, you need a special plan that covers all the steps customers go through when they buy something. This plan is called a “full-funnel PPC strategy.” It’s like having a map for your advertising journey. Let’s …
Do you know about the Hagakure method? It’s a way to make online ads on Google simpler and better. Google Ads used to be a bit complicated, but now it’s more about using data and computers to help us. The Hagakure method is like a special way of doing ads, and it’s named after an …
What is LTV? LTV stands for Lifetime Value. It’s like a magic number that tells businesses how much money they can make from a customer throughout their entire relationship. Why is LTV Important? It Helps You Plan: Even before starting a business, knowing LTV helps you understand your customers better and how much …
Less manual work and more strategic thinking. Here’s how AI is impacting the daily activities of PPC account managers.
Explore key factors for evaluating Google Ads’ value-centric bidding strategy. Target ROAS is the ultimate goal in PPC advertising, different from traditional click-based and conversion-centric bidding methods, aiming to optimize fiscal business outcomes. Although positioned prominently on the evolutionary scale of Google Ads, Target ROAS mandates meticulous configuration before realizing its maximal potential. …
Have you ever wondered how much money you should spend on online advertising, like Google ads? Well, we can help you figure that out, and it’s not as simple as guessing. Imagine you have a goal, like getting a lot of people to visit your website or buy something. You want to know how much …
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