The impact of Google AI Overviews: 61% lower organic CTR, 68% drop in paid — search marketing will never be the same again.
The impact of Google AI Overviews: 61% lower organic CTR, 68% drop in paid — search marketing will never be the same again.  The numbers are stark, and they tell a story that digital marketers can no longer afford to ignore. Google’s AI Overviews aren’t just changing how users interact with search results—they’re fundamentally …









