Learn how to create a “good strategy” for building links and connecting information.
A link-building strategy involves understanding three things:
Your content assets: The things you create and share.
The people who read and create your content: Your audience and creators.
How your content is shared: Where and how it gets spread around.
This helps you make a plan that adds value to your content and encourages others to share it. The main goal is to improve your page’s reputation and get more people to visit your website and creators to like your content.
Now, let’s see what a “good strategy” is and how you can use it to plan your link-building campaign.
What is a strategy?
A strategy is a plan that uses all available resources to achieve a goal. Imagine snowboarding down a mountain; the path you choose to take is your strategy to reach the bottom quickly or achieve other goals.
A good strategy has three important parts:
Diagnosis: Understanding the problem you want to solve.
Guiding policy: The overall approach you’ll use to tackle the obstacles and reach your goal.
Coherent actions: The steps you’ll take to support your guiding policy and make your plan work.
Now, let’s see how you can create a great link-building strategy step by step.
Step 1: Understand Your Content and Audience
To build a good link-building strategy, you need to know about your content and the people who read it. This includes:
Content creators: These are individuals, businesses, or organizations that make content for different reasons.
Content consumers: These are the people who read or use your content, including other creators and search engines.
Platforms: These are the places online where content is published and shared.
Types of content: This refers to different kinds of content like blog posts, videos, and images that are valued for their quality and relevance.
Competition: There’s a lot of content out there, so you need to compete with others to get attention.
Trends: You should be aware of the latest trends in content creation and sharing.
Step 2: Use the Skyscraper Technique
The Skyscraper Technique is a method to create better content than what’s already out there. Here’s how it works:
Diagnose: Find out what content is popular and what your audience is looking for.
Guiding policy: Create content that is better than what’s already available, so people want to share it.
Coherent actions: Find content that is doing well, make something even better, and reach out to people who might be interested in sharing your content.
Step 3: Collaborative Content Building
The Collective Technique involves collaborating with a community to create content. Here’s how you can do it:
Diagnose: Identify a topic that is important to your audience and has a big community interested in it.
Guiding policy: Get contributions from different community members to create valuable content.
Coherent actions: Reach out to community members, create the content together, and promote it to get more attention.
Remember, a good strategy helps you plan your actions to achieve your goals. Now, you have the knowledge to create a successful link-building strategy for your website. Have fun and good luck!