Improving or removing content for SEO: How to do it the right way

Making Your Website Better for Search Engines: Doing it Right

Is your website’s reputation going down because of bad content? It might be. Could old or outdated content be causing this?   Possibly.   But bad content isn’t just about when it was published. It’s more complicated. Google said this after CNET deleted many old pages.   Fixing content in bulk for better search results …

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No, outbound links won’t help your content rank better on Google

Outbound links: No Magic Elixir for Soaring up Google’s Ranks

People like to put links from other websites on their blogs to seem important. Many people want these links because they want their website to show up higher in search results.   If you’ve been following the rules and adding links to important websites on your blog, you’re not alone. Many people in the blogging …

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Optimizing Organic Performance using Search Engine Optimization and Customer Experience

A brand’s success online depends on a lot of things working together. Two important parts of this digital world are making sure search engines can find you (SEO) and making sure people have a good time on your website (CX).   When SEO and CX work together, good things happen:   They help businesses reach …

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