Let’s talk about how AI (Artificial Intelligence) is going to change the way we search for things online and what it means for the future. In the past, when you searched for something, it was all about using specific words (keywords). But now, AI is making search engines smarter. Instead of just looking at …
Making websites easy to use for everyone is super important. One way to do that is by using something called “Internal linking.” It helps people find things on a website, and it’s like a secret tool to make websites better. Let’s learn more! Internal Linking – What’s That?: Internal linking is like building bridges between …
Enhancing Accessibility: Best Practices for Internal Linking Read More »
Learn how to make your Google Ads perform even better by using Google Analytics 4 (GA4). GA4 has new features that can help you get the most out of your Google Ads budget. Let’s explore some tips and tricks to make this powerful combination work for you! 1. Conversion Tracking Updates In GA4, …
Let’s talk about some cool updates Google had in 2023. Google is like a super-smart friend that helps us find things on the internet. In 2023, Google made some changes to how it works. Imagine Google as a big library, and these changes are like organizing the books in a new way. Updates Count: …
Why Talking About Brands is Important for Websites Did you know that mentioning brands is becoming super important for making websites popular? Let’s find out why! Brands Are Like Big Names A long time ago, a smart person named Rand Fishkin talked about how mentioning brands is crucial. Google, the big search engine, even made …
If you have lots of things to do and not much time, it can feel like a big challenge. This is especially true for people who work in something called “search marketing,” which involves helping websites show up on the internet. Why Search Marketers Have So Many Deadlines: Imagine you have different bosses or …
Let’s talk about some cool stuff happening in the world of SEO in 2024. 1) Super Smart Computers (AI): Imagine if your computer could think and learn like you do! Well, now it can. SEO experts are using super-smart computers to make websites even better. These computers are so clever; they can write articles, …
Have you noticed a decrease in the number of people visiting your website, even though your keywords are highly ranked on Google? Don’t worry, it happens to the best of us. Let’s find out why this might be happening and what you can do to fix it. 1. Investigate Traffic Drops When Rankings Are …
Why Your Website Traffic is Dropping and What You Can Do Read More »
Instagram is a fun and popular social media platform with lots of users. Did you know you can turn those users into leads for your business? Let’s look at three ways: organic, boosting, and ads. Organic Lead Generation Pros: It’s free! Easy to do. Cons: Limited reach. Can’t target specific people. “Organic” means you …
If you’re running a PPC agency or just curious about digital marketing, check out these awesome tools that make everything easier! 1) Google Product Suite: Use Google Slides, Sheets, and Docs for easy collaboration and better organization. Say goodbye to confusing file names and hello to hassle-free teamwork! 2) DataSlayer: Connect different channels …
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