Author name: frankjames12

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Perfecting PPC Goals: Customize KPIs and Metrics for Each Funnel Stage

Are you having trouble showing off the success of your online ads? Here’s a simple way to set goals and measure progress at each stage of your advertising journey. Understanding Goals and Measurements To start, it’s important to know the difference between goals (KPIs) and measurements. Goals are what you want to achieve, while measurements …

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Transform enterprise SEO challenges into opportunities

Turning SEO Challenges into Opportunities for Growth

Imagine managing a giant website with thousands of pages, where SEO (Search Engine Optimization) is like finding your way through a maze that keeps changing. This is a big task, especially when Google makes updates to its algorithms several times a year.   Digital agencies face challenges, from unexpected drops in website rankings after an …

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How to link GA4 with Google Search Console

How to Connect GA4 with Google Search Console for Better Website Insights

If you want to understand how well your website is doing on Google’s search, you can combine two powerful tools: Google Analytics 4 (GA4) and Google Search Console (GSC). Unlike the older version of Google Analytics, GA4 doesn’t automatically show data from GSC. You have to connect them manually.   Steps to Connect GA4 with …

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