There’s a scam happening with Google Maps and Google Business Profiles. Competitors can change your business location on Google Maps, which can hurt your rankings. Scammers use the “Suggest an edit” feature to move your business pin to a new location. When this happens, Google thinks your business has moved, and your rankings can drop. …
The Google Maps Pin Scam: A New Threat to Your Google Business Profile Read More »
Stay Ahead with a New SEO Approach SEO is changing fast. Recent updates and a big document leak have shaken things up. But with change comes a chance to grow. To succeed now, you need to balance link building, technical SEO, and conversion rate optimization (CRO). Why Link Building Matters Link building helps your website …
The Perfect SEO Strategy: Link Building, Technical SEO, and CRO Read More »
In 2024, nearly 60% of Google searches end without any clicks. Specifically, 58.5% of searches in the U.S. and 59.7% in the EU don’t lead to users clicking on any results. This phenomenon, known as zero-click searches, occurs when users either find their answers directly on the search page or leave without clicking any links. …
In 2024 60% of Google Searches Conclude Without Any Clicks Read More »
Don’t Panic Here’s a simple guide to quickly finding a new job or starting a freelance business. Why You Lost Your SEO Job Losing your job can happen for many reasons, like company changes or performance issues. But whatever the reason, you need a plan to get back on your feet. …
Helpful content is information that answers people’s questions and gives them something valuable. Here are some key points about helpful content: Experience and Trust: It shows that the writer knows what they’re talking about and can be trusted. Audience Focused: It’s made for a specific group of people. Authentic: It feels real and people-centered. Meets …
Imagine you have a favorite shop, but one day you find out it moved to a new location. That’s a bit like what redirects do on websites. They help visitors find the new spot without getting lost. What Are Redirects? Redirects are like arrows that tell your internet browser to go to a different …
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR. We went into our analysis of the documents trying to gain insights around a few key questions: Do links still matter? Are some links more likely to contribute to …
Google’s Documentation Leak: 12 Big Takeaways for SEOs Read More »
A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. A man named Erfan Azimi shared a Google API doc leak with SparkToro’s Rand Fishkin, who, in …
Unpacking Google’s Massive Search Documentation Leak Read More »
What’s Happening: Google’s search ranking documents were leaked, and everyone is trying to understand them. People have been asking why Google hasn’t said anything about it. Google’s Response: Google finally talked about the leak. They said: Assumptions Are Wrong: Many things people are saying about the documents are based on incomplete or old information. Rankings …
Google Replies to the Leak, Documents don’t have Enough Context Read More »
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company’s online reputation. Getting negative reviews is never fun, but it doesn’t mean the end of the world. How you handle them shows what kind of company you are. This guide will help you understand the importance of dealing with …
How to Handle Negative Company Reviews on Glassdoor and Indeed Read More »
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