Helpful content is information that answers people’s questions and gives them something valuable. Here are some key points about helpful content: Experience and Trust: It shows that the writer knows what they’re talking about and can be trusted. Audience Focused: It’s made for a specific group of people. Authentic: It feels real and people-centered. Meets …
Imagine you have a favorite shop, but one day you find out it moved to a new location. That’s a bit like what redirects do on websites. They help visitors find the new spot without getting lost. What Are Redirects? Redirects are like arrows that tell your internet browser to go to a different …
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR. We went into our analysis of the documents trying to gain insights around a few key questions: Do links still matter? Are some links more likely to contribute to …
Google’s Documentation Leak: 12 Big Takeaways for SEOs Read More »
A massive Google Search internal ranking documentation leak has sent shockwaves through the SEO community. The leak, which exposed over 14,000 potential ranking features, provides an unprecedented look under the hood of Google’s closely guarded search rankings system. A man named Erfan Azimi shared a Google API doc leak with SparkToro’s Rand Fishkin, who, in …
Unpacking Google’s Massive Search Documentation Leak Read More »
What’s Happening: Google’s search ranking documents were leaked, and everyone is trying to understand them. People have been asking why Google hasn’t said anything about it. Google’s Response: Google finally talked about the leak. They said: Assumptions Are Wrong: Many things people are saying about the documents are based on incomplete or old information. Rankings …
Google Replies to the Leak, Documents don’t have Enough Context Read More »
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company’s online reputation. Getting negative reviews is never fun, but it doesn’t mean the end of the world. How you handle them shows what kind of company you are. This guide will help you understand the importance of dealing with …
How to Handle Negative Company Reviews on Glassdoor and Indeed Read More »
A huge leak of Google documents has shown us how Google decides which websites to show first in search results. These documents explain what Google looks at when ranking websites, like clicks, links, content, and data from its Chrome browser. What Happened: On March 13, a bot named yoshi-code-bot released thousands of internal Google documents …
The Future of Ecommerce SEO To stay visible in the online shopping world, it’s important to optimize for Google’s product database, using sources like manufacturer sites and YouTube. Changes in Ecommerce SEO Old Focus: Shop category pages were the main focus. New Focus: Google Shopping is becoming the key area, appearing as …
The Past and Present of SEO A few years ago, links were the most important part of SEO. But is that still true today? The Role of Links in SEO Today Links still matter. The number and quality of links to a webpage can help it rank higher in search results. However, …
SEO is changing fast, just like trends in music. With new updates and changes in search engines, it’s hard to keep up. Here are some opinions about SEO that might surprise you, but could help your business. 1. SEO is Real Marketing Now In the past, SEO was about tricking search engines. Now, …
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