The Impact of Artificial Intelligence on PPC Account Management
Less manual work and more strategic thinking. Here’s how AI is impacting the daily activities of PPC account managers.
Maximize ROI with Google Ads Target ROAS
Explore key factors for evaluating Google Ads’ value-centric bidding strategy. Target ROAS is the ultimate goal in PPC advertising, different from traditional click-based and conversion-centric bidding methods, aiming to optimize fiscal business outcomes. Although positioned prominently on the evolutionary scale of Google Ads, Target ROAS mandates meticulous configuration before realizing its maximal potential. …
How to Make Your Website Better and Get More Visitors
Do you want more People to Visit your Website? Well, there are some things you can do to make it happen. We’re going to talk about these things in simple steps. Step 1: Check Your Website First, you need to see how your website is doing. Imagine you have a report card …
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Feelings That Help with SEO Success
These feelings can also help you do well in SEO (search engine optimization): Be Curious: This means you should want to learn and understand a lot of things about the company, the products, the people who use them, and how everything works together. If you don’t, your suggestions might not be very helpful. Be Patient: …
Get Ready to Score Big on Black Friday and Cyber Monday
Preparing for Black Friday and Cyber Monday is crucial for businesses to maximize their sales and marketing efforts during these major shopping events. Here are four tips to help you ace your holiday promotions: 1. Start Planning Your Email Marketing Campaigns: Begin early: Plan and create your Black Friday and Cyber Monday email …
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How to Make Your Website Better for Google and People
Google is like a secret agent, and it doesn’t tell us exactly how it works. But we can figure out some important clues. There are some important things to think about when you want to make your website show up on Google and make people happy when they visit. One of these things is called …
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How to Estimate PPC Spending
Have you ever wondered how much money you should spend on online advertising, like Google ads? Well, we can help you figure that out, and it’s not as simple as guessing. Imagine you have a goal, like getting a lot of people to visit your website or buy something. You want to know how much …
Skyrocket SERP Visibility with Structured Data and Schema Testing
“Have you ever noticed that when you search for something on the internet, some results show up at the top of the page? We’re going to talk about how websites can make sure they show up at the top when you search for something. Imagine you’re in a race, and you want to be the …
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Using ChatGPT for Better SEO
Learn how ChatGPT can help you with technical SEO. This is about making your website better for search engines, like Google. It’s like giving your website a makeover to make it easier for people to find. Imagine you have a magic tool called ChatGPT that can help you fix technical things on your …
The Fundamental PPC Skills Every Professional in an Agency Must Possess
Here are 5 important things you need to learn if you want to work in a job where you help businesses with online advertising (PPC). 1. How to Work Well with Clients When you work in this kind of job, you’ll need to be really good at getting along with the people who …
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