Author name: frankjames12

How to Deal with Fluctuating Keyword Rankings on Search Engines

Sometimes, your website’s ranking for certain words on search engines might go up and down unexpectedly. This is called SERP volatility, and it’s quite normal because many websites are competing for top positions. Don’t worry too much if you see these changes. It’s essential to stay calm and not panic. Instead, take some time to …

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Learning from the Past and Present Google Algorithm Updates

Over the years, Google’s search engine results pages (SERPs) have witnessed significant disruptions due to algorithm updates. From the well-known Penguin, Panda, Caffeine, to May Day updates, these changes have reshaped the search landscape. Google’s approach usually starts with addressing specific issues and gradually evolves into broader algorithmic transformations, often acquiring names before being fully …

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Microsoft’s Performance Max is Now Available for a Test Period

Why it’s important: Microsoft’s Performance Max has new features to make marketers’ work easier. It saves time and helps them reach new audiences. Working directly with Microsoft on Performance Max campaigns gives advertisers more information about how their ads are doing. How to start: To create a campaign with Microsoft Performance Max, follow these five …

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How Aligning SEO with Sales Can Boost Your Money-Making

SEO (Search Engine Optimization) is a helpful tool for businesses, but many don’t realize its full potential in increasing sales and making more money. When used correctly, SEO can be powerful in growing a business. In this article, I’ll explain how SEO can lead to more sales and revenue.   Connecting SEO Efforts to Making …

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Dominate Search Engines with SMART SEO Goals.

Why Setting Specific Goals is Crucial for Successful SEO   In the vast landscape of online success, Search Engine Optimization (SEO) stands as a powerful pillar that can elevate your website’s visibility and prominence. However, like any journey, SEO requires a clear sense of direction to achieve meaningful results. Merely setting vague SEO goals such …

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