Many people in the SEO industry are worried about this. Some think that artificial intelligence (AI) tools, like smart computer programs, might replace human SEO professionals. But, I don’t think that will happen. Why are people scared? Well, there’s talk about AI making jobs disappear. People are even thinking of switching to different jobs that …
Which AI is the best? ChatGPT, Google Bard, Bing Chat, or Claude? Let’s compare them based on four things. In March, I did a study on AI to see which one is best. Now, ten months later, I’m doing it again. Here’s what’s new: ChatGPT can now use plugins. Google Bard got better …
ChatGPT, Google Bard, Bing Chat, Claude: Which AI is best? Read More »
Are you having trouble showing off the success of your online ads? Here’s a simple way to set goals and measure progress at each stage of your advertising journey. Understanding Goals and Measurements To start, it’s important to know the difference between goals (KPIs) and measurements. Goals are what you want to achieve, while measurements …
Perfecting PPC Goals: Customize KPIs and Metrics for Each Funnel Stage Read More »
Imagine managing a giant website with thousands of pages, where SEO (Search Engine Optimization) is like finding your way through a maze that keeps changing. This is a big task, especially when Google makes updates to its algorithms several times a year. Digital agencies face challenges, from unexpected drops in website rankings after an …
Turning SEO Challenges into Opportunities for Growth Read More »
If you want to understand how well your website is doing on Google’s search, you can combine two powerful tools: Google Analytics 4 (GA4) and Google Search Console (GSC). Unlike the older version of Google Analytics, GA4 doesn’t automatically show data from GSC. You have to connect them manually. Steps to Connect GA4 with …
How to Connect GA4 with Google Search Console for Better Website Insights Read More »
Let’s talk about making websites more popular on the internet, like giving them a special spotlight. It’s called SEO, and we have a plan to make it even better in 2024. Instead of starting from scratch, we’ll just make some cool changes to what’s already working. Step 1: Know Your Business Goals Before doing …
Let’s talk about how AI (Artificial Intelligence) is going to change the way we search for things online and what it means for the future. In the past, when you searched for something, it was all about using specific words (keywords). But now, AI is making search engines smarter. Instead of just looking at …
Making websites easy to use for everyone is super important. One way to do that is by using something called “Internal linking.” It helps people find things on a website, and it’s like a secret tool to make websites better. Let’s learn more! Internal Linking – What’s That?: Internal linking is like building bridges between …
Enhancing Accessibility: Best Practices for Internal Linking Read More »
Learn how to make your Google Ads perform even better by using Google Analytics 4 (GA4). GA4 has new features that can help you get the most out of your Google Ads budget. Let’s explore some tips and tricks to make this powerful combination work for you! 1. Conversion Tracking Updates In GA4, …
Let’s talk about some cool updates Google had in 2023. Google is like a super-smart friend that helps us find things on the internet. In 2023, Google made some changes to how it works. Imagine Google as a big library, and these changes are like organizing the books in a new way. Updates Count: …
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