YouTube is not just about funny cat videos and fails compilations; it can be a powerful tool for your business. If you’re not using it effectively, you’re missing out on a lot.

To make sure your brand gets the most out of YouTube, you should regularly check how your channel is doing. This is called an “audit.” Here’s what you need to know:

 

Understanding YouTube Numbers

 

YouTube has various numbers that tell you how well your videos are doing. These are essential to understand what’s working and what’s not. Here are the important ones:

 

1. Views: It’s the number of times people watch your video.
2. Subscribers: These are people who follow your channel and regularly watch your videos.
3. Watch Time: It shows the total time people spend watching your videos. This is important for YouTube’s ranking algorithm.
4. Audience Retention: It tells you how long viewers stay engaged with your videos. Higher retention means people like your content.
5. Engagement Metrics: These include likes, comments, and shares. They show how much your audience interacts with your videos.
6. Visibility Metrics: It’s about how often your videos show up and how many people click on them.
7. Traffic Sources: This shows where your viewers find your videos.
8. Demographics: It tells you about your audience’s age, gender, and location.
9. Top Videos: This shows which of your videos are most popular.
10. Playback Locations: It tells you where people watch your videos.

Focus on the Important Metrics

 

To improve your channel’s ranking and visibility, concentrate on these five metrics:

 

1. View Duration: Longer videos hold viewers’ attention better.
2. Audience Retention: Keep viewers engaged throughout your video.
3. Engagement Metrics: Encourage likes, comments, shares, and subscriptions.
4. Click-through Rate (CTR): Make your video titles and thumbnails catchy to get more clicks.
5. Traffic Sources: Understand where your viewers come from and optimize accordingly.

Essential Steps for Your YouTube Audit

 

Here’s what you need to do in your audit:

1. Check Channel Aesthetics: Ensure your logo, banner, and overall look match your brand.
2. Review Video Library: Watch different videos to see if they align with your brand’s message and if they’re relevant.
3. Check Thumbnails, Titles, and Descriptions: Make sure they’re eye-catching, informative, and optimized with keywords.
4. Engage with Your Audience: Respond to comments and interact with viewers.
5. Compare with Competitors: Learn from others and find ways to stand out.
6. Review Your SEO: Optimize your titles, descriptions, tags, and thumbnails.

 

Use the YouTube Upload Checklist

 

To make sure your future videos perform well, follow these steps:

 

1. Pre-upload: Ensure your video is high-quality and valuable to viewers.
2. Upload: Craft a catchy title, add a good description, use relevant tags, and create a compelling thumbnail.
3. Post-upload: Engage with your audience, promote your video on social media, and consider using closed captions.

Remember, YouTube success takes time, so keep evaluating and improving your strategy. Good luck with your brand’s YouTube journey!

 

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