The Google March 2023 broad core update has now been officially rolled out. The update, which started on March 15th, took a total of 13 days to complete. It is essential for brands, businesses, and organizations to stay informed about Google algorithm updates because they can significantly impact search result rankings, leading to changes in organic traffic, conversions, and revenue, whether positively or negatively.
Knowing about these updates allows website owners to determine if their website changes are the reason behind any changes in their website’s ranking or if it was a change made by Google’s ranking algorithm. As the update has been completed, it’s a great opportunity to examine your analytics and determine any changes or improvements you need to make to your pages and content.
Google has updated its status dashboard and announced that the update has been completed as of March 28th, 7:26 PDT. In general, Google’s core updates are significant algorithm updates. Early discussions in the SEO industry indicated that this update was a relatively impactful one compared to previous core updates. We will provide a report on the impact of this update in the coming days now that the update is complete.
In case your website is negatively impacted by a core update, Google has previously offered advice on what to do. However, there are no specific actions to take for recovery as a negative ranking impact may not necessarily indicate any issues with your website pages, according to Google. Nonetheless, Google has provided a list of questions to consider if your website is impacted by a core update. They also said that a bit of recovery may be seen between core updates, but the most significant changes would occur after another core update.