Google has confirmed that the June 2025 core update began rolling out on June 30, 2025, and is expected to take up to three weeks to complete. This is the second core update of 2025, following the March 2025 core update.

Here’s a breakdown of what we know about this update:

• Broad Core Update: Like all core updates, this one involves broad changes to Google’s ranking systems and is not targeted at specific types of content or violations. It’s designed to improve Google’s ability to surface helpful, high-quality content in search.
• Focus on Quality and User Experience: The update emphasizes a continued shift towards high-quality content, mobile-first indexing, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and enhanced user experience.
  • Quality Content Evaluation: Google is focusing on content quality, ensuring that high-value, relevant, and useful information ranks well.
  • E-E-A-T: Content must demonstrate genuine expertise, authority, and trustworthiness to rank higher. This means websites with credible authorship, deep expertise, and unique perspectives are likely to see better performance.
  • User Experience (UX): Factors like page load time, interactive elements, and overall usability are crucial. Websites providing a smooth and enjoyable experience for users are expected to rank better.
  • Mobile-Friendly Indexing: Websites optimized for mobile devices are likely to see improved rankings.
• AI-Driven Evaluation: Google’s AI systems are expected to play a more prominent role in content evaluation, analyzing how well content serves the user’s intent.
• Expected Volatility: Ranking volatility is anticipated throughout the three-week rollout period. SEOs and website owners are advised to monitor key search terms, traffic patterns, and Search Console insights for any shifts.
• No Specific Actions for Recovery (Generally): Google generally advises that there are no specific actions to take to recover from a core update. The best advice remains to focus on creating helpful, reliable, people-first content. If your site is negatively impacted, it doesn’t necessarily mean anything is “wrong” with your pages, but rather that Google’s algorithms have adjusted to surface more helpful results elsewhere.
• Impact on Different Niches: While core updates are broad, some industries, especially “Your Money or Your Life” (YMYL) niches like health and finance, may experience more significant scrutiny regarding E-E-A-T signals.
• Comparison to Previous Updates: Some initial reports suggest that this June 2025 update might be “sharper” in its judgment of individual pages compared to some previous updates, heavily penalizing thin or low-value content, especially if it appears to be solely generated for ranking purposes without genuine human expertise or helpfulness.

What to do if your site is affected:

• Don’t panic and avoid over-correction: Rankings may fluctuate multiple times before settling. Wait for the rollout to complete before making drastic changes.
• Review Google’s guidelines on creating helpful, reliable, people-first content: This is Google’s overarching advice for all core updates.
• Focus on E-E-A-T: Ensure your content demonstrates experience, expertise, authoritativeness, and trustworthiness. Provide in-depth, valuable, and well-researched content.
• Improve User Experience: Enhance site speed, navigation, and interactive features.
• Analyze your content: Identify pages that may be thin, low-quality, or over-optimized. Look for opportunities to provide more comprehensive and helpful information.
• Monitor your performance: Track organic traffic, keyword rankings, and Search Console data closely to understand the impact of the update on your specific site.

It’s a dynamic period for SEO, and the best approach is always to prioritize creating high-quality, user-focused content that genuinely helps your audience.