Tips for Achieving Quicker SEO Results

Learn how to speed up SEO results using agile techniques. This guide explains how to prioritize effectively and achieve faster growth.

 

How Long Does SEO Take?

 

SEO professionals often get asked, “How long will it take to see results?” The typical answer is 4-12 months, but it can take up to 24 months for significant results.

 

Why Speed Matters

 

Businesses want to see results quickly, especially with challenges like supply chain issues, economic uncertainty, and rising labor costs. Getting faster SEO results can give you an edge, whether you’re working in-house or as part of an agency.

 

Avoid “Checklist SEO”

 

Many SEO professionals make the mistake of using “checklist SEO.” This approach involves checking off every best practice and site diagnostic as if all sites need the same work. But this isn’t always true. Instead, focus on the impact and difficulty of each task to prioritize effectively.

 

Use the SEO Impact Eisenhower Grid

 

Our agency developed a tool called the SEO Impact Eisenhower Grid. This grid helps prioritize SEO tasks based on their impact and difficulty. It has four sections:

1. Top: High-impact items.
2. Bottom: Low-impact items.
3. Left: Low-effort items.
4. Right: High-effort items.

Focus on the high-impact, low-effort tasks first to achieve faster SEO results. You can tackle the rest later in your campaign.

When to Do Technical Audits

 

A full technical audit might sound like a good idea, but it’s not always the best first step. For smaller sites, especially those on platforms like Shopify or WordPress, you can often identify and fix issues without a full audit. However, for larger sites or those with major technical problems, technical SEO is crucial. Start with tasks that offer the most significant impact with the least effort, like keyword research or content creation.

 

Faster SEO Campaigns

 

The biggest challenge isn’t making recommendations—it’s getting them implemented. To be effective, you need team support or tools that allow you to make changes quickly.

 

Tools to Help You Implement SEO Changes

 

Some tools can help you make SEO changes without needing developer support:

• SEO Scout: Uses a pixel to modify the DOM.
• SearchPilot: Delivers changes to both server-side and client-side HTML.
• seoClarity: Automates and speeds up SEO tasks.
• RankSense: Helps you make large-scale SEO changes quickly.

 

Adopt Agile Technical Auditing

 

Traditional SEO often uses a “waterfall” approach—dumping a bunch of recommendations all at once. Instead, try an agile approach, focusing on one or two key tasks at a time. This method helps you prioritize high-impact changes.

 

Initiative-Based Reporting

 

Once you implement a change, create a mini case study to show its impact. This helps motivate your team to implement more changes. Seeing the real-world impact of your recommendations will encourage quicker implementation.

 

SEO Testing

 

SEO testing used to be something only big companies could afford. But now, tools like CloudFlare, RankSense, and SearchPilot make it accessible for everyone. Testing your changes before fully implementing them can save time and help you get results faster.

 

Speeding Up Your SEO Efforts

 

SEO takes time, but with the right approach, you don’t have to wait months to see results. Using agile techniques, prioritizing impactful tasks, and leveraging tools can help you accelerate your SEO success.