Stay Ahead with a New SEO Approach
SEO is changing fast. Recent updates and a big document leak have shaken things up. But with change comes a chance to grow. To succeed now, you need to balance link building, technical SEO, and conversion rate optimization (CRO).
Why Link Building Matters
Link building helps your website get more visitors. But be careful: never buy links. Google can tell if you do. Mike King analyzed leaked Google documents and found websites are ranked in three tiers. The first tier has the most traffic, the second needs some improvement, and the third has almost no visitors. Five links from the first tier are worth more than 100 links from the second or third.
How Technical SEO Helps
Technical SEO makes your website easier for search engines to find and understand. It improves:
- Crawlability and Indexability: Ensures search engines can read your pages.
- Loading Speeds: Faster websites attract more visitors and rank higher.
- Mobile Friendliness: Works well on phones, boosting your site’s appeal.
- Structured Data and Rich Snippets: Makes your content stand out in search results.
- SSL Certificates and HTTPS: A secure site is trusted more by users and other websites.
- Optimized URL Structure: Clean URLs are easier to share and rank better.
How CRO Helps
Conversion rate optimization (CRO) means improving your site to get more visitors to take action, like signing up or buying something. CRO helps link building by:
- Higher Engagement: Better user experience leads to more time spent on your site.
- Increased Trust: A well-designed site looks more professional.
- Better Content: Targeted, high-quality content gets more links.
- Higher Social Shares: Engaging content gets shared more, leading to more backlinks.
- Improved Insights: CRO data helps refine your link building strategies.
- Repeat Visits: Happy visitors return and link to your site.
- More Conversions: Optimized sites convert referral traffic better, attracting more links.
Best Practices and Examples
- Content Upgrade Campaign:
- Improve your content to rank better.
- Offer valuable downloads like e-books.
- Fix broken links, speed up your site, and ensure it’s mobile-friendly.
- Promote your upgraded content through influencers and social media.
- Guest Blogging and Collaboration:
- Ensure your site is technically sound.
- Optimize landing pages for lead capture.
- Write quality guest posts with backlinks to your site.
- Linkable Assets:
- Create valuable content that attracts links.
- Promote your content through outreach and social media.
Other best practices include A/B testing, using social media to find content trends, and using analytics to see what works.
Bottom Line
SEO is always changing, and there’s no one-size-fits-all strategy. Every business is different. But by combining link building, technical SEO, and CRO, you can find what works best for you. Focus on user experience as your guide, and you’ll succeed in the new SEO world.