Having trouble getting your webpage to show up on Google? Let’s explore 16 possible reasons why and how to fix them step by step.
It’s super frustrating when you put a lot of effort into a webpage but it still doesn’t show up on Google.
Meanwhile, your competitors’ pages are doing great even if they might not be as good as yours. So, why isn’t your page ranking?
Figuring out why your page isn’t ranking isn’t easy, but it’s doable!
Identifying the Problem
The key to finding out why your page isn’t ranking is to carefully check for different issues. You’ll need data, knowledge about your industry, and a systematic approach.
First things first, you need to see if your page isn’t ranking at all or if it’s just not ranking well.
If your page isn’t ranking well, it means Google might not think it’s good enough. You might need to improve it more.
If your page isn’t ranking at all, it could mean Google hasn’t seen it yet or can’t put it in its list.
Using Google Search Console to Investigate
Let’s start with an easy way to see if your page ranks for any words. Use the performance report in Google Search Console and check the page you’re worried about.
Then, see if that page gets any views or clicks. If it does, note down the words it’s ranking for. If not, it might not be showing up at all yet.
Next, look at a longer time period to see if the page used to get views but not anymore. Has it never ranked for any words?
Is It a Problem with the Whole Site or Just One Page?
It’s also important to know if your whole site isn’t ranking well or if it’s just one page or a few pages. Knowing this can help narrow down the problem.
Technical Issues
First, let’s check if there are any technical reasons why your page might not be ranking. This could be something recent, like a website change, or it could be an ongoing problem.
- Crawling Blocks
Google needs to be able to see your page to know what it’s about. If it can’t, that might be why your page isn’t ranking. Check if there are any methods blocking search bots from seeing your page.
- Indexing Issues
If your page isn’t ranking, it might not be in Google’s list or Google might not think it’s important enough to put in the list. You can check this in Google Search Console.
- Internal Links
Another reason your page might not be ranking is if there aren’t any links from other pages on your site pointing to it. This tells Google your page isn’t important.
- Speed
Google likes pages that load quickly. If your page is slow, it might not rank as high. You can check your page’s speed in Google Search Console.
- Rendering
If something is stopping Google from seeing your page’s content, it might not rank well. You can use Google Search Console to see how Google sees your page.
Content Issues
- Keyword Cannibalization
If you have many pages on your site talking about the same things, Google might not know which one to show. This could be why your page isn’t ranking.
- Content Format
Even if your content is good, Google might prefer a different type of content. For example, it might prefer videos over text.
- Searcher Intent/Relevance
Your page might not be ranking because it doesn’t answer what people are searching for. Make sure your page matches what people are looking for.
- Competitor Content is Better
Your page might not rank well because it’s not as good as your competitors’. Check what they’re doing better and learn from them.
- Poor Optimization
Make sure your page is optimized for the words you want to rank for. Use keywords in the right places and make sure your page is easy to use.
- Uniqueness
Your page might not rank well if it’s just like other pages already ranking. Try to make your page stand out.
- Language
If you want your page to rank in a specific place, make sure it’s written in the language people there speak.
- Manual Action
Google might not show your page if it breaks its rules. Check Google Search Console for any issues.
Credibility Issues
- Links
Getting links from other sites can help show Google your page is important. If your page doesn’t have many links, it might not rank well.
- E-A-T Signals
Google likes pages that are trustworthy. Make sure your page shows expertise, authority, and trustworthiness.
- Algorithm Changes
Sometimes Google updates its rules, which can affect your page’s ranking. Make sure you’re following the latest guidelines.
Troubleshooting Roadblocks Holding Back Your SEO Success
There could be many reasons why your page isn’t ranking. Before making big changes, make sure you know what the problem is and test any changes you make carefully. You don’t want to make things worse!