Why Talking About Brands is Important for Websites
Did you know that mentioning brands is becoming super important for making websites popular? Let’s find out why!
Brands Are Like Big Names
A long time ago, a smart person named Rand Fishkin talked about how mentioning brands is crucial. Google, the big search engine, even made a special rule about it. They want to know about brands, not just links.
Express Links and Implied Links
Links are like connections on the internet. There are two types: express links (like a clickable link) and implied links (just talking about something, but not linking to it). Google likes both.
Why Did Google Change the Rules?
People used to trade and buy links a lot, and Google didn’t like that. So, they made a new rule called the “Panda patent.” It said, “Hey, focus on brands, not just links!”
The Future of Searching with Google
Guess what’s coming? Google is working on a smart search engine that uses artificial intelligence (AI). It reads a lot of text from famous websites. This makes words very important because they train the AI.
Tell People You Exist!
Here’s a tip: Tell more people that you (or your website) exist. Don’t just depend on search engines. Some people search, click, and forget. So, it’s good to remind them about your brand.
Paid vs. Organic Search
There are two types of search: paid (you pay money to be seen) and organic (people find you naturally). Organic search is powerful because it reaches more people without spending lots of money.
Publicity is Super Important
Make some noise! Tell everyone about your brand. This is called publicity. It’s like when you see news about something. Google likes it because it shows you are important.
Why Brands Matter More Than Just Links
There’s a saying: “Publicity first, links second.” This means talking about your brand is more important than just sharing links. Brands help people make decisions because they are easy to remember.
Digital PR and the Future
Digital PR is like a mix of old-fashioned PR, writing cool content, and SEO (making sure Google likes you). Brands get featured in the news because of Digital PR. In the future, having a famous brand is super cool.
So, remember, brands are the cool thing now. Talk about them, and your website will be super popular! 🚀