Do you know how to make a super team out of SEO and PR? Here’s a guide to help big companies break down walls between these two teams and make them work together better!
Why Team Up SEO and PR?
Combining SEO and PR is like making a secret sauce for big companies. It’s like peanut butter and jelly – they’re good on their own, but together they’re amazing! Here’s why:
- PR can make stuff look great online, which helps SEO.
- SEO makes sure people find cool things online easily.
- Together, they bring in more customers and make the company famous.
What’s the Problem?
But, hold on! There are some problems when these teams try to be buddies:
- PR sometimes doesn’t care about what SEO is doing.
- SEO can be a mystery to PR folks.
So, how can we make them friends and work together like superheroes?
Make a Super Team: Cross-Functional SEO Team
Imagine a team where everyone works together, even if they have different jobs. That’s a cross-functional team! But making this happen is tricky. It’s like trying to get all your friends to agree on what game to play.
Here are four tips to make it work:
- Team Leader: Get one person to lead the team. Like a superhero leader!
- Goals and Deadlines: Everyone needs to know what they’re doing and when.
- Focus on Success: Forget about personal goals. The team’s success is the main goal.
- Learn and Improve: Keep talking and figuring out what works and what doesn’t.
Is It Easy? Nope!
Making a cross-functional team is like trying to build a robot. It sounds cool, but it’s not easy. Even experts like Jesse McDonald from IBM say it’s tough.
What’s a Cross-Functional SEO Team?
It’s a team that brings different experts together to reach big goals. They work on things like making the company famous online and getting more customers.
How to Make It Work?
Here’s a simple plan:
- Set Goals: Figure out what the team wants to achieve.
- Build a Strategy: Decide how to make the company look awesome online.
- Test Ideas: Try different things and see what works.
- Plan for Success: Once you find what works, make a plan to do it more.
Use the Super Map!
Think of a treasure map that helps you find cool stuff. The CFSEO alignment map is like that for our team. It shows us the way to success!
Here’s how to use it:
- Set Objectives: Decide what you want to achieve.
- Build a Strategy: Plan how to reach your goals.
- Test Ideas: Try things out and see what works.
- Review and Plan Again: Look at what worked and what didn’t. Plan to do better next time.
Ready to Start?
Working together isn’t easy, but with a plan, you can make SEO and PR the dream team! It’s like building a cool LEGO set – step by step, piece by piece, until you’ve got something awesome! Good luck!