High-potential keywords are like secret codes that bring lots of people to your website and help you make money. Usually, we use tools to find these keywords, but the real gems are hidden in other places. Let’s learn how to find them!
What are High-Potential Keywords?
High-potential keywords are special words that attract people to your website and make them buy things. While tools like Google Keyword Planner are helpful, they focus more on how many people search for a word, not how much money it makes you. So, we need to look in different places.
Where to Find Great Keywords:
- Think About Conversions:
- Conversions are when people do something important on your website, like buying stuff, signing up, or trying free samples.
- Ask yourself: Did they buy something? Sign up for emails? Download an app or ebook? Knowing this helps you find the right keywords.
- Check Referring URLs:
- Look at websites that send people to your site. If those websites bring you customers, you want to know their secrets.
- Use tools to see what keywords those websites are famous for. This helps you find words that make people buy things.
- Ask Your Customers:
- Do surveys to ask your customers what they like and what problems they have. Their answers can lead you to awesome keywords.
- Questions like “What problems do you have?” and “What do you do for fun?” can give you clues.
- Look at PPC Data:
- PPC is like paying to show your ads to people. Check where your ads appear and see which places bring you the most money.
- If your ads show on YouTube, check the videos. They might give you great ideas for your website.
Tips for Success:
- Connect with Customer Interests:
- If your customers love gardening, find out if they like indoor or outdoor gardening, tools, or growing flowers. Tailor your website to what they love.
- Use Survey Answers Wisely:
- If customers say they like something, make sure your website talks about it. But be careful, it should relate to your products or service.
- Check Where Your Ads Are:
- If your ads are on popular websites or videos, learn from them. Find the keywords that work for them and use them for your website.
In a Nutshell:
- Look Beyond SEO Tools:
- Don’t rely only on SEO tools. Use surveys, referring websites, and PPC data to find keywords that really make you money.
- Connect Keywords to Conversions:
- Make sure the keywords you find lead to people doing important things on your website. That’s the key to making more money.
- Be Smart and Watch Your Business Grow:
- Change your focus, try new things, and see your business become even more successful!