Technical SEO is like giving a website a health checkup. It involves making sure the inside and structure of a website are top-notch so that search engines can easily find and understand it.
Why is Technical SEO Important?
If a website has problems that make it hard for search engines to see or understand, other efforts like writing good content or getting links won’t work well. So, Technical SEO is the first step in making a website succeed in search engines.
Three Types of SEO:
- Technical SEO:
- Focus: Fixing technical issues on the website.
- Example: Making sure all parts of the website can be seen by search engines.
- On-page SEO:
- Focus: Making each page on the website the best it can be.
- Example: Choosing good keywords and writing helpful content.
- Off-page SEO:
- Focus: Building the website’s reputation outside of the website.
- Example: Getting other websites to link to yours.
What Technical SEO Experts Do:
Technical SEO experts do many things to keep a website healthy:
- Check if search engines can see all the pages.
- Fix problems with the website’s code.
- Make sure the website is safe and secure.
- Help improve how fast the website loads.
Tools Technical SEO Experts Use:
- Google Search Console:
- Checks how well the website can be seen on Google.
- Screaming Frog SEO Spider:
- Crawls the website to find issues.
- Ahrefs:
- Analyzes the website to find and fix problems.
- Lumar:
- Checks for issues and suggests improvements.
Advanced Technical SEO:
- Page Speed Checks:
- Making sure a website loads quickly.
- Log File Analysis:
- Checking records to see how search engines interact with the website.
- Edge SEO:
- Making the website faster using new technology.
Skills Needed for Technical SEO:
- Understand website code.
- Check and fix website problems.
- Know about website security.
- Analyze data and find issues.
- Solve complex problems.
- Communicate technical issues to non-technical people.
Technical SEO is like the backbone of a strong SEO strategy. It makes sure a website is healthy and ready for search engines, setting the stage for other SEO activities to succeed. If you like solving technical puzzles and want a cool career, Technical SEO might be for you!