To make your business stand out online, you need SEO. But how much does it cost? Let’s break it down for you in simple terms.
Basic SEO Costs:
If you’re just curious about the basics, here’s what you might pay on average in 2023:
- Hourly rates: $75 to $100
- Project-based fees: $2,501 to $5,000
- Monthly retainers: $500 to $1,500
Most small businesses spend around $500 a month on SEO.
The Problem with Simple Costs:
But here’s the catch. SEO isn’t a one-time magic trick. It’s a team effort between you and the SEO expert. In 2024, competition is tough, and Google looks for trustworthy experts.
Think of your SEO person as a guide, like a wise mentor in a movie. You provide the time (manpower), pay for their advice (money), and wait for the results (minutes).
Is SEO Right for You Now?
Consider if SEO is the right move for your business at this moment. If you need quick results, maybe try SEO’s fast cousin, PPC. Set clear goals, and see if SEO fits into your overall marketing plan.
Types of SEO Costs:
- SEO Outsourcing Costs: Hiring an expert might cost you $75 to $500 monthly. Make a plan with clear steps to get the best results.
- SEO Internal Resources Costs: Your business team plays a role too. Help the SEO expert with your marketing strategy, goals, content creation, website support, and more.
- Cost of Not Doing SEO: Not doing SEO has its own costs – less visibility, reduced credibility, and losing out to competitors.
- Cost of Doing SEO Badly: Don’t fall for cheap SEO promises. A credible expert with a plan is the key to success.
- Costs for SEO Software and Tools: Tools can help, but they need an expert’s touch. Don’t waste time following irrelevant recommendations.
- Time to Results: SEO takes time, but the results are worth it. Be patient and don’t give up too soon.
How to Plan SEO Costs:
To get the right costs, make a plan:
- Situation: Where are you now?
- Objectives: Where do you want to go?
- Strategy: Why should Google rank you?
- Tactics: How will you do it?
- Action Plan: Who does what and when?
- Measurements: How do you know it’s working?
How Much to Spend on SEO:
For small businesses, spending 7-12% of your revenue on marketing is a good start. Work with an expert to figure out the right amount for your situation.
The Real Cost of SEO:
SEO isn’t just about money; it’s about effort and time. If you put in the work and have a solid plan, you’ll stand out from the competition.
Remember, doing SEO right is a journey. Be one of the few who do it properly, and you’ll be way ahead of the rest. Get an expert to guide you, create a plan, and aim to be the best!