Have you ever tried explaining SEO (Search Engine Optimization) to someone who doesn’t know much about it? It can be tricky! But guess what? We’ve got a cool way to make it easy using pictures!
Step 1: Know Your Keywords
Imagine keywords are like puzzle pieces. SEO experts (we call them SEOs) use special tools to find the right puzzle pieces that people use when they search online.
Step 2: Sort Keywords by Intent
Now, let’s group these puzzle pieces based on what people want. Are they looking for information? Are they ready to buy something? We create a bubble chart to show where each group fits in a big picture called the “marketing funnel.”
Step 3: The Marketing Funnel
Think of the marketing funnel like a journey. Some people are just looking around (we call this “Awareness”), and some are ready to make a decision (“Decision-Making”). Our bubble chart helps us see what content is needed at each step.
Step 4: Meet the Audience
Businesses also have special friends called “audience personas.” We can match our puzzle pieces to these friends, like finding the right game for each person at a party.
Step 5: Chat with ChatGPT
We have a cool friend called ChatGPT. We ask ChatGPT to help us understand our audience personas better. It’s like getting to know your friends before planning a party!
Step 6: Create Visual Charts
Now, we make cool charts that show which topics are popular with our friends and where they fit on our puzzle chart. It’s like making a map for our content journey.
Step 7: Fine-Tune the Visuals
Sometimes, we need to adjust our charts so they look nice and clear. It’s like cleaning up your room before friends come over. Clear visuals help everyone understand better.
Step 8: Share with Stakeholders
Stakeholders are important people who help make decisions. We use our visuals to talk to them about our cool content ideas. It’s like showing them a fun story with pictures!
Step 9: Make it Fun!
SEO doesn’t have to be boring! With cool visuals, we turn complicated ideas into a fun adventure. Everyone loves a good story, right?
And that’s it! We’ve turned the tricky world of SEO into a fun and colorful journey. Now, we’re ready to share our SEO adventures with everyone! 🚀✨