Wondering what Google’s Search Generative Experience (SGE) means for your website’s traffic?
We’ve got the scoop on what we know, what we don’t, and how to get prepared.
What’s SGE and How Does It Affect Traffic?
SGE is like a new way Google shows search results. It could either help or hurt your website’s organic traffic. The impact will depend on your niche, business, and the keywords you use. There’s no one-size-fits-all answer, but it’s worth being ready.
What We Think SGE Might Do
Some people think SGE could reduce your website’s organic traffic by up to 30%, but it’s not set in stone. If SGE doesn’t find any info, it won’t impact you much. If it does find info, there’s a chance you’ll get fewer clicks, especially if your website isn’t in the SGE response area.
SGE Changes the Search Page
When you search for something, SGE shows you a lot of information. It takes up more space on the screen. If SGE shows up, regular search results get pushed down.
SGE Isn’t Going Away
Google is pretty serious about SGE, and it’s likely to stick around. So, it’s good to get ready for it.
The EU May Get SGE Later
If you live in the EU, you might get SGE later than others due to privacy rules. You can learn from other markets first.
The Good News
It’s not all bad news. If you sell stuff online, SGE can help you because your products show up in SGE. Also, nice images can make people click on your links more.
What We Know So Far
SGE can take up a lot of space on the search page. But the way it looks is changing, and Google might show fewer ads on SGE.
What’s Still a Mystery
We don’t know if SGE will keep changing a lot or if Google will give us more info about it. Also, it’s unclear how people will react to SGE.
What to Avoid
SGE is unpredictable, so don’t rely on it too much. It’s hard to make a surefire plan because SGE keeps changing. It’s better to focus on what you know works for SEO.
How to Get Ready for SGE
- Do what you know works for SEO.
- Use great images in your content.
- Put important words in your titles.
- Keep an eye on how SGE affects your keywords.
- If you’re in the EU, watch how SGE impacts other markets.
- Be patient and see how things develop.
Bottom Line
Don’t worry too much about SGE. Focus on what you know and what works for SEO. Avoid the hype and wait to see how SGE really impacts your website.