Did Google’s latest update affect your website? Learn how to deal with it using these seven tips.
Google’s Big Update
In September 2023, Google released a big update that changed how websites rank. Many sites saw their traffic drop a lot. This was a big deal, and some companies even had to lay off employees because of it.
What’s the Update About?
Google made this update to promote content that’s helpful, reliable, and people-first. They want to show users the best content. But they won’t undo the update, so affected websites need to adapt.
Here’s What You Need to Know
- Ad Companies Can Be Tricky
Some websites lost traffic because of too many ads. Ad companies sometimes give bad advice and make websites harder to use. If you use ads, make sure they don’t ruin the user’s experience.
- Make Your Website Easy to Use
Use jump links or a table of contents at the top of your posts. These help users find what they need quickly. Don’t let ads take over these helpful features.
- Don’t Annoy Users with Pop-Ups
Don’t use pop-ups that cover most of the page. It’s annoying and goes against Google’s rules. If you want to use pop-ups, make sure they appear between pages and not right away.
- Quality Over Quantity
Don’t add extra content just to make your page longer. Google cares more about helpful content than word count. Make sure your content is high-quality and relevant.
- Be Careful with Health Claims
If you talk about health on your website, make sure you can back up your claims with evidence. Google checks for this, so be truthful and reliable.
- Write for People, Not Just to Rank
Don’t write content just because you think it will rank high on Google. Write content that’s valuable and unique for users. Ask yourself if your content is something you’d share with friends.
- Focus on Your Niche
If your website covers many topics, it might not do well. Google looks at the overall quality of your site. If some parts are low quality, it can hurt your whole site. Stick to what you’re good at.
The Bottom Line
It’s tough to be a content creator, especially after Google’s updates. But you can bounce back. Put users first and follow these tips to improve your website. Good luck!