Are you looking to manage your PPC campaigns without spending any money?
Lots of Free Tools for Successful PPC Campaigns
Plenty of tools promise great insights for your PPC campaigns, but they usually come with a price tag. However, there are ways to gather valuable information without spending a cent. Let’s explore some amazing free tools that I use to manage client accounts and improve campaigns on different platforms.
Tools for Checking Out Your Competition
Knowing what your competitors are up to is crucial for successful advertising. These tools give you free insights into their strategies:
Google Ads Transparency Center
A new tool that lets you see the ads any verified advertiser is running on Google networks. It’s not just about privacy; it’s also a way to understand your competitors’ ads. You can search by advertiser, date, location, and ad format to see what ads are currently or have been running. This helps you make your ads even more attractive by learning from others.
Facebook Ads Library
Similar to the Google tool, this lets you search for ads running on Meta platforms. You can find details like launch dates, platforms, ad types, messaging, and even the landing page. By comparing different tools, you’ll get a clear picture of your competitors’ strategies.
Google Trends
This tool tracks the popularity of terms, topics, or companies over time and location. It’s great for understanding brand growth and comparing trends. You can use it to see how your brand stacks up against your competitors and get insights into different buying trends.
Glimpse
An extension of Google Trends, Glimpse provides additional insights. With up to 10 free lookups per month, you can track trends, see variations of keywords, and understand how different platforms are used.
Keyword Research Tools
Keywords are the foundation of your campaigns. These tools help you find the right ones:
SpyFu
This tool shows you how many keywords a domain ranks for, top competitors, estimated monthly clicks, and ad spend. Use it to get a sense of your domain’s performance compared to others.
Semrush
Semrush offers valuable data on keywords, search volume, CPCs, and more. The free version has limitations, but it’s still useful for conducting keyword gap analyses.
Google Keyword Planner
A popular keyword research tool that requires an active Google Ads account. It provides historical search volume and forecasts for related keywords.
Answer the Public
Focuses on question-based searches, providing insights into what people are asking. While it doesn’t show all search volume data, it’s a helpful tool for generating keyword ideas.
Ahrefs
Known for SEO, Ahrefs also helps with keyword idea generation. The free version offers the first 100 keywords for free, along with search volume and difficulty ranking.
Design Your Ads with Ease
Creating visually appealing ads doesn’t have to be costly. Check out this tool:
Canva
A user-friendly design platform that allows you to create visual assets for free. It offers pre-built templates and access to stock imagery, videos, and icons.
Enhance Your Website Analysis
Understanding user behavior on your site is vital. These tools provide insights for free:
Microsoft Clarity
A behavior analytics tool that offers heat mapping and session recordings. You can understand user behavior on specific pages and devices.
By utilizing these free tools, you can gain valuable insights, analyze your competitors, and optimize your PPC campaigns for success. Give them a try and enhance your advertising strategy today!