Learn how to use trends to make your SEO content better and get more people to notice your brand.
Trending topics are popular or new discussions online. In SEO, trends help you reach more people when they are most interested.
Using trends in SEO can make your brand more known and different from others. Here are five ways to use trends in your SEO content to stand out:
1. Create Content on Current Trends
Keywords are popular but competitive. Trends offer a chance to get noticed with less competition.
- How to Do It: Find and follow new trends using tools like Glimpse and Google Trends. Make content quickly when you spot a trend. Use videos, blogs, or images to catch the audience’s interest. Aim to create content in a few hours.
Example: If “intermittent fasting” is trending, make a video series on how to start, its benefits, and its pros and cons, using a celebrity case study.
2. Update Old Content with New Trends
As you use trend tools, update your old content with new trending keywords to keep it relevant and boost its performance.
- How to Do It: Use keyword research to find trends that match your content. Update headings and sections with new trending terms.
Example: If you see a new trending term similar to your existing keyword, update your content to include it if it has more search potential.
3. Plan for Recurring Trends
Some trends happen at the same time every year. Use this to your advantage by planning content ahead of time.
- How to Do It: Look at past data to find patterns and predict when trends will come back. Use tools to set alerts for when trends grow so you can create content early.
Example: Retailers see a spike in searches for gift ideas during Christmas. Plan content around specific product trends that happen each year.
4. Use Trends in PR and Influencer Marketing
Trending topics get a lot of attention online. Use this to your advantage by connecting with digital PR and influencers.
- How to Do It: Use tools to find trends and make sure they fit your brand. Write press releases and partner with influencers to talk about these trends. Use trending hashtags and keywords to reach more people.
Example: If a trend fits your brand, work with an influencer who talks about it. This can help spread your message and gain more attention.
5. Create Your Own Trends
Brands can start their own trends by looking at what’s popular and creating related content.
- How to Do It: Join online communities and talk about trends you want to create. Host events and encourage people to share content related to your brand.
Example: A clothing brand sees a trend in “Retro ’90s Fashion.” They can create a new line of retro football shirts and encourage fans to share their favorite outfits, making the trend popular.
By using these five methods, you can make your SEO content stand out, engage your audience, and lead in your industry. Use trends to make your brand unique and connect with your community in meaningful ways.
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