Google has started rolling out its August 2024 core update, which will take about a month to fully complete. This update isn’t just a typical core update. It’s designed to surface more useful content from small and independent websites, addressing feedback Google received after the September 2023 update, which negatively affected many smaller publishers. …
The Rollout of Google’s August 2024 Core Update Has Begun Read More »
Want to know how to create content that people can find easily online in 2024 and 2025? This guide will show you how to make content that stands out, attracts visitors, and connects with your audience. Creating great content that people see is more important than ever. It’s disappointing to write something amazing that no …
The Ultimate Guide to SEO Content Optimization 2025 Read More »
Q: Can I have more than one Google Business Profile (GBP) if I have multiple businesses at the same address? A: Yes, if your businesses are legally separate with different names, tax IDs, and phone numbers, you can usually create a GBP for each. But, you need to be careful with the details. Q: How …
Building strong, lasting relationships with SEO clients is key to long-term business success. Retaining clients is much more cost-effective than constantly seeking new ones, but it’s often challenging in the SEO industry. Clients may struggle to understand the work being done or feel uneasy when results aren’t immediately visible. Here’s how to navigate those challenges …
How to Keep your SEO Clients Happy for the Long Haul Read More »
Change is the Only Constant In today’s fast-changing digital world, staying updated with the latest trends is crucial for survival. What is GEO? Generative Engine Optimization (GEO) is the latest trend changing how people search and interact online. As GEO evolves and impacts SEO and digital marketing, we’ll cover the basics to help you navigate …
Generative Engine Optimization (GEO) vs Search Engine Optimization (SEO) Read More »
Keep Your Marketing Strong in Tough Economic Times with Insights on Consumer Behavior, Market Analysis, and Long-term Positioning Economic downturns bring uncertainty and changes in user behavior that impact markets and forecasts. They also affect how resources are allocated to marketing activities. No two recessions are the same, so marketers face new challenges each time. …
Learn how to use trends to make your SEO content better and get more people to notice your brand. Trending topics are popular or new discussions online. In SEO, trends help you reach more people when they are most interested. Using trends in SEO can make your brand more known and different from others. Here …
5 Ways to Add Trends to Your SEO Content Strategy Read More »
There’s a scam happening with Google Maps and Google Business Profiles. Competitors can change your business location on Google Maps, which can hurt your rankings. Scammers use the “Suggest an edit” feature to move your business pin to a new location. When this happens, Google thinks your business has moved, and your rankings can drop. …
The Google Maps Pin Scam: A New Threat to Your Google Business Profile Read More »
Stay Ahead with a New SEO Approach SEO is changing fast. Recent updates and a big document leak have shaken things up. But with change comes a chance to grow. To succeed now, you need to balance link building, technical SEO, and conversion rate optimization (CRO). Why Link Building Matters Link building helps your website …
The Perfect SEO Strategy: Link Building, Technical SEO, and CRO Read More »
In 2024, nearly 60% of Google searches end without any clicks. Specifically, 58.5% of searches in the U.S. and 59.7% in the EU don’t lead to users clicking on any results. This phenomenon, known as zero-click searches, occurs when users either find their answers directly on the search page or leave without clicking any links. …
In 2024 60% of Google Searches Conclude Without Any Clicks Read More »
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