Today, Google launched its Latest Core Update for November 2024, which is expected to take approximately two weeks to fully roll out. Core updates like this bring significant changes to Google’s search algorithms, aiming to enhance the quality of search results.
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ToggleWhat to Expect from the November 2024 Core Update
This core update follows the August 2024 release and is expected to follow typical core update patterns. Google shared on LinkedIn that this update is focused on elevating genuinely useful content and reducing visibility for content primarily created to rank.
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search,” Google stated.
Official Announcements from Google
Google announced the update via social media, noting that details will soon be added to its ranking release history page. They confirmed that while adjustments were expected, websites impacted by recent updates, such as the September 2023 helpful content update, should not anticipate immediate recoveries from this core update alone.
Steps to Take if Impacted
For sites that experience ranking declines, Google advises focusing on creating “helpful, reliable, people-first content.” Google has also provided a list of questions for site owners to evaluate the quality of their content, though there are no specific steps to recover beyond improving the user value of content.
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” Google has previously advised.
Recent Core Update Timeline
Here’s a brief recap of recent core updates and their release periods:
- August 2024 Core Update: Aug. 15 – Sept. 3
- March 2024 Core Update: Mar. 5 – Apr. 19
- November 2023 Core Update: Nov. 2 – Nov. 28
- October 2023 Core Update: Oct. 5 – Oct. 19
- August 2023 Core Update: Aug. 22 – Sept. 7
Why This Matters
Core updates often lead to noticeable shifts in search result rankings, which can impact website traffic. This November update aims to reward high-quality content and improve the user experience on search.
For more on Google’s approach to core updates, refer to their official documentation.
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