After Google Changes: What’s Next for Your Site
So, a big Google update just happened. What now? Here’s a step-by-step guide to help you figure it out.
1. See How Your Site Was Affected
First things first, find out what this update did to your site. It might not be obvious at first, but with a bit of digging, you’ll get there.
- Check Your Site’s Visibility: Use tools like Semrush or Ahrefs to see if your site’s visibility changed.
- Keep an Eye on Traffic and Rankings: Dive deeper into Google Analytics and Search Console to see if there are any big changes in traffic, clicks, or rankings.
2. Understand What’s Happening in Your Industry
Once you’ve checked your site, zoom out a bit. What’s happening in your industry? Are there new players in the game?
- Check Out the Competition: Take a look at your competitors and see what they’re up to. They might be onto something you haven’t thought of.
- Stay Informed: Read up on SEO blogs and keep an ear to the ground. You might learn something new that could help you out.
3. Find the Good and the Bad
Now that you know what’s going on, it’s time to figure out what’s working and what’s not.
- Look for Trends: See if there are any patterns in the changes you’ve noticed. Maybe certain pages are doing better than others.
- Check Your Content: Make sure your content is up to scratch. Google likes quality, so give it to them.
- Look at the Tech Stuff: Is your site up to speed? Literally. Make sure everything is running smoothly on the technical side of things.
4. Make a Plan
Once you’ve got all the info, it’s time to make a plan of action.
- Fix What’s Broken: If something’s not working, fix it. Simple as that.
- Keep Doing What Works: If something’s working, keep doing it. Don’t mess with success.
- Prepare for the Future: Stay flexible and be ready for whatever comes next.
5. Keep Everyone in the Loop
Last but not least, make sure everyone knows what’s going on.
- Keep People Updated: Make sure everyone involved knows what’s happening and what you’re doing about it.
- Be Transparent: Don’t hide anything. Keep everyone in the loop and be honest about what’s going on.
So, there you have it. Google updates can be scary, but with a little know-how, you’ll come out on top. Keep calm, stay focused, and keep moving forward. You’ve got this!