Many people in the SEO industry are worried about this. Some think that artificial intelligence (AI) tools, like smart computer programs, might replace human SEO professionals. But, I don’t think that will happen.
Why are people scared? Well, there’s talk about AI making jobs disappear. People are even thinking of switching to different jobs that seem safer. But what job is really safe when AI is advancing so much?
Why do some folks in SEO feel uneasy now? We’ve heard before that “SEO is dead,” but this time, it feels different. The threat is from generative AI, which can save time and cut workforce needs. It can make plans and do tasks without needing breaks.
People are already using AI in SEO. It helps write meta titles and complete complex tasks. AI is good for speeding up work, but there are limits.
AI has some problems in the workplace:
- Limited information: AI can only use what it already knows. It can’t adapt to new trends like humans can.
- Lack of experience: AI might be smart, but it doesn’t have the wisdom that comes from years of real-world experience.
- Needs human input: AI can only be as good as the information people give it. It can’t understand everything on its own.
- No context: AI doesn’t know about the bigger picture. It might miss important details that humans understand.
Why do we still need humans in SEO?
Even if AI helps in SEO tasks, it can’t replace humans entirely. There are things people do that AI can’t:
- Get buy-in: Convincing others to agree with SEO plans takes more time than making the plans. AI can’t talk to people and explain why something is important.
- Consider other priorities: SEOs need to compromise and understand company politics. AI can’t do that well.
- Understand uniqueness: Every website is different, and AI might not grasp the special challenges each one faces.
- Crafting prompts: AI needs instructions from someone who knows SEO well. Without it, AI might suggest the wrong things.
In the end, AI can’t fully replace experienced SEO professionals. Some employers might like the idea to save money, but it’s not a good idea. We should keep using AI to help in SEO but also be aware of its limits. It’s important to talk about AI with the people who control the budget and show how it can save time and money in the right ways.