Google is like a secret agent, and it doesn’t tell us exactly how it works. But we can figure out some important clues.
There are some important things to think about when you want to make your website show up on Google and make people happy when they visit. One of these things is called E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This means you need to be good at what you do and make sure people can trust you.
A person named Melissa Fach talked about this and said that if you do E-E-A-T right, it can really help your website show up on Google. Here’s how to do it:
- Experience is Important: If you want to write about something, it’s better if you know a lot about it. It’s like when your mom or dad cooks dinner, they know how to make it taste good because they have experience. Google likes it when your content shows that you know what you’re talking about.
- Show Your Expertise: You need to show that you’re an expert in what you’re writing about. Google wants your content to be really helpful and accurate. So, make sure you know a lot and share that knowledge.
- Be Authoritative: Being authoritative means you are a trusted source. People should believe what you say on your website. When people trust you, Google likes your website more.
- Trust is Key: Trust is super important. Google cares a lot about trust. If people don’t trust your website, it won’t show up on Google, even if you’re an expert. So, be honest and reliable.
- Consensus Matters: This means that your content should match what most people think. If everyone says one thing and your website says something different, Google might not like it.
- Put in Effort: You need to work hard to make good content. Google wants humans, not robots, to make the content. It should be unique and valuable to people.
- Meet User Needs: Your content should help people and answer their questions. Don’t make them search forever to find what they need. Short answers are okay as long as they help.
- YMYL is Serious: Some topics can affect people’s health or money. Google wants to make sure information about these topics is correct and safe. So, be extra careful if your website talks about these things.
- Don’t Rely Too Much on Robots: Robots can help, but they can’t do everything. You need humans to make sure your website is the best it can be. Don’t let robots take over everything.
To make your website better, study what other websites are doing, test different things, and plan for the future. Keep an eye on what Google is doing, too, because it can change how your website shows up in searches.
Remember, Google is like a tough competitor in a game. You need to play by its rules to win!